Daily News Thursday, May 13, 2010

Hello and Welcome to our Q2 issue

By: Paul Stuckey

A professional sales person is firmly in the driver’s seat; doing all they can each day to steer their results in a favorable direction – towards their goals. To a great degree, they control their destiny regardless of external circumstances or conditions. In essence, they are excellent at adapting. Does that describe you?

Following the economic meltdown of 2008, the so-called Road to Recovery is continuing to be a rough ride for a lot of people (especially those who don’t have full control over maximizing their earnings). Although the Canadian economy wasn’t hit as hard as most and already shows signs of strength and improvement, the underlying fundamentals make it clear there’s still a long road ahead for so many. And because the global economic situation is virtually all-encompassing, numerous stresses and strains beyond our borders could severely disrupt the relative stability we enjoy here in Canada.

The European financial crisis and several geopolitical forces across the globe are proof that the world we knew before 2008 is significantly different today, and from sustained volcanic eruptions to menacing oil spills, it seems like absolutely nothing can be taken for granted anymore – any number of far-reaching occurrences could prolong this recovery for the foreseeable future. Indeed, an increasing number of people could face a very difficult road ahead.

Professional sales people have an advantage – on a daily basis they exercise control over their outcomes (and therefore their incomes). They will continue to make the most of every opportunity to maximize their earnings along this Road to Recovery – and they’ll do it by ensuring their customers’ needs are met first. They use superior prospecting methods, cutting edge marketing ideas, and they will rise above their competition by offering exceptional service that goes beyond mere price advantages. The most professional sales person will be the one who appears to have truly adapted to the new market realities.

Non-professionals always find a reason for why today’s success eludes them – it’s always a thin promise of doing better once external changes occur first – in this case, the hope for wide recovery in the markets so everything goes back to being just the way it was before. The professional understands that yesterday is gone, and the “here & now is where it’s at”.

Professional sales people know that sharpening the axe is a great way to help ensure their continued success and Scott’s Directories continues to offer exceptionally good advice and instruction from trusted sources. Combined with our compiled and verified datasets, our Sales KnowHow content is designed to help you succeed and remain in control over the months ahead, no matter where the Road to Recovery may lead. Our contributors have once again brought forth their timely expertise you can capitalize on.

And make sure you check out our new 3-part series from The Productivity Pro™ Laura Stack on becoming “SuperCompetent”, and Tibor Shanto’s Activity Calculator – a free app you can download today.

Here’s wishing you a great summer season and safe holiday travels, and remember – when the kids keep shouting from the back seat “Are we there yet?”, be reminded of the importance of thoroughly enjoying the journey as you head towards your destination.

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